1. Discovery Call (Scope, Dates, Budget)
A quick phone or Zoom to align on goals, timing, audience and budget. You’ll get a same-day recap with concept options and a draft run sheet.
2. Objectives & KPIs
Define success: reach/impressions, foot traffic, serves/samples, data captures, redemptions, social engagements, CPE/CPA, ROI.
3. Concept & Creative
Menu or sampling plan, messaging hooks (scan-to-win, UGC photo moment), and a simple site plan. Mood board and messaging pillars for fast sign-off.
4. Staffing & Brand Ambassadors
Use your team or ours—brand ambassadors, service crew and an on-site event lead. Optional photo/video and data-capture crew available.
5.Branding & Merchandise
Full or partial truck wrap, marquee, flags and A-frames, counter clings, cups, napkins, T-shirts/hats, stickers, POS toppers. We manage design, print and install.
6. Logistics, Permits & Compliance
Permits, insurance, food safety, power/water, risk assessments, staff rostering, stock ordering and vehicle prep—handled by our team.
7. Pre-Launch QA
Stock and equipment packed and temperature-controlled. Staff rostered and briefed. Signage and merchandise counted and loaded. QR and UTM tracking live; forms and tablets tested. Safety kit and incident procedures ready. Final run sheet issued.
8. Activation Day (Execution)
Early bump-in, safety checks and a crew huddle. We manage queues, stock and guest flow so every interaction feels on-brand, fast and friendly with clear calls to action to scan, sample, follow or redeem.
9.Reporting & Next Steps
A visual report covering attendance, serves/samples, engagements, data captures, user-generated content highlights, learnings, CPE/CPA and ROI, plus recommendations to scale or tour.
Popular Use Cases
- Brand activations and PR stunts
- Corporate catering and staff events
- Product trials and sampling tours
- Community, campus and festival days
Melbourne Locations We Love
CBD, Southbank, Docklands, South Yarra, Richmond, St Kilda, Carlton, Fitzroy, Collingwood, Port Melbourne, Footscray, Brunswick, Prahran, Caulfield, Hawthorn, Preston, Dandenong, Frankston, Ringwood, Werribee.
Add-Ons That Supercharge Results
- Digital amplification with geo-targeted ads, creator content and UTM tracking
- Lead generation with instant win mechanics, vouchers and email/SMS flows
- Content capture including photography, reels and short-form edits
- Multi-city tours replicating the kit for Sydney and Queensland with centralised reporting
Ready to book your food truck activation?
Tell us your goal, rough dates and budget range, and we’ll come back with a concept, timeline and quote. Event Food Truck Hire — food truck hire Melbourne made easy, on-brand and measurable.
Fill out our event form HERE to get a FREE quote
